Tag: Jumia Market
Jumia Market, Formerly Kaymu, is Reportedly Shutting Down
In June 2016, Africa Internet Group (AIG) rebranded all its e-commerce subsidiaries to Jumia in an effort to shore up the company's marketing efforts...
Jumia Market Launches the ‘Instagram of E-commerce’ Moniker As Distinguishing Factor from Competition
Jumia Market, which was previously known as Kaymu (an online marketplace founded in 2013), is part of Jumia Group. Jumia Group was formed to...