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During CES 2017, LG Electronics introduced to the world their new range of Super UHD TVs that would use a new technology, Nano Cell, to deliver better colour accuracy even when viewed from an angle of 60-degrees. The Nano Cell technology renders highly nuanced and accurate colours while maintaining picture quality at wider viewing angles.

Nano Cell LCD displays offer a technological advantage by employing uniformly-sized particles approximately one nanometer in diameter to create more subtle, accurate colours that can be viewed from wider angles than other LCD TVs. LG SUPER UHD TVs with Nano Cell technology deliver consistent colours at wider viewing angles with virtually no colour difference for viewers seated directly in front of the screen, or for those watching from off-centre angles.

Brighter, Crispier Images

Nano Cell technology achieves such impressive results by absorbing surplus light wavelengths, enhancing the purity of the colours displayed on the screen. These light absorbing capabilities allow LG’s new LCD displays to filter distinct colours with much greater precision, rendering each colour exactly as it was intended by the original content creator. For example, the colour green on conventional TVs can blend with other colour wavelengths – such as yellow or blue – causing the colour to fade and take on yellowish or cyan hues. LG Nano Cell technology dramatically reduces instances of colour fading, image instability and other colour degradation issues. Nano Cell technology also reduces reflectivity to maintain high picture quality even in environments with ambient lighting.

To build on the groundbreaking colour technologies of LG’s Nano Cell SUPER UHD TVs, LG has partnered with Technicolor, Hollywood’s expert in image and colour to offer TV image that accurately recreates the artistic intentions of content creators. This partnership enhances the already impressive colour reproduction technologies of LG’s 4K TVs to deliver the most vivid colours to consumers. Home movie lovers will benefit from Technicolor’s renowned colour science, applied to the majority of Hollywood’s premium content, through Technicolor Expert Mode, which will be added in 2017 and is designed to deliver the most accurate colours possible in LG’s SUPER UHD TVs.

The new Nano Cell SUPER UHD TVs use improved ULTRA Luminance technology to deliver brighter, crisper image highlights. The new lineup also includes Active HDR with Dolby Vision which supports a variety of HDR technologies, including Dolby Vision, HDR10 and HLG (Hybrid Log Gamma), and is ready to support Advanced HDR by Technicolor. This process allows the TV to offer the best picture possible, even when playing HDR10 content which only contains static metadata or HLG content which uses no metadata at all. This versatility is compounded by the new HDR Effect feature that raises image quality for SDR content. With the HDR Effect feature, SDR images are processed frame-by-frame to improve brightness in specific areas, enhance contrast ratios and render more precise images.

User-Friendly Interface

The implementation of the latest webOS Smart TV platform helps make LG’s entire lineup of premium TVs simple to navigate and incredibly user-friendly. LG webOS 3.5 is equipped with enhancements for easier control and faster access when using the improved Magic Remote and the new Magic Link feature. Viewers can instantly access their favourite content provider by pressing a single button on the remote, tapping into a wide variety of entertaining 4K programming. The new Magic Link capability provides instant recommendations for finding your favourite content and accessing information about actors and characters on-screen. And with the enhanced Magic Zoom, viewers can enlarge and record any part of the screen they wish to see close up. Connecting the TV to a mobile phone or PC with a USB cable allows one to enjoy eye-popping 360-degree VR content.

LG SUPER UHD TVs feature the stunning Ultra Slim design with the unique crescent-shaped stand, which gives the 55-inch SJ9500, only 6.9mm at its thinnest point, the illusion of floating in the air. Whether attached on top of a TV stand, included as part of an entertainment centre, or mounted on the wall, the beautifully designed LG SUPER UHD TV will enhance the visual appeal of any home.

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