LG Electronics Launches its Own Online Shopping Platform in Kenya

LG Brand Shop

Things are about to be shaken up in the e-commerce space in Kenya. LG, a multinational electronics company, is now tapping into the online space with the launch of an independent e-commerce channel in an effort to increasing the company’s footprint in the country.

According to LG, opening the e-commerce platform the company is increasing its products’ availability beyond the physical stores, “and comes against the backdrop of consumers’ increased access to the internet through mobile phone technology as well as a fast-growing middle class.”

The company will stock a wide range of home appliances and electronics including refrigerators, microwaves, washing machines, vacuum cleaners, Televisions, audio systems, dish washers and air conditioners among others on the platform and the goods will come with free country-wide delivery, two-year warranty and *wait for it* * drums roll* one-year free insurance for products valued at Ksh.60,000 and above.

The platform, dubbed LG Brand Shop, is already live and is accessible through http://lg.brandshop.co.ke/. Payment option for now is only cash on delivery, I have no complain on that, if I am buying  60k TV, I better see it first.

“We are thrilled to launch online shopping in Kenya,” says Janghoon Chung, Managing Director East and Central Africa. “This significant milestone fully rounds out LG’s multichannel offering. Along with seven retail stores and products available in major supermarkets, our customers in Kenya will now have twenty-four-hour access to the best of our innovative, genuine and quality products via their computers, smartphones, and tables from anywhere in the country.

This was really exciting to me, until I realized they still aren’t stocking smartphones. It’s an electronics e-commerce platform that doesn’t sell smartphones. So what am I supposed to buy?

Dear LG, what will it take for us to officially have the LG G6 in Kenya?