Facebook loves video and that is why they have been on a roll to make sure that most of the content you consume on their network is video. They have the usual standard video where people can upload or 360 degree ones, Live Video broadcasts and of course video ads.
Well it is no secret that most people do not like videos on their feed start autoplaying without sound and that is why by default, they usually autoplay while muted. But, the company confirmed to Mashable of a test that is devoid of this simple setting.
“We’re running a small test in News Feed where people can choose whether they want to watch videos with sound on from the start”, a spokesperson told the publication. Apparently this test was done in Australia where some residents may have noticed that the sound plays immediately after the video starts while others were able to turn the sound on from an icon that is located on the bottom right of the video.
This test is rather odd since from their research specifically on video ads, 80% of people “react negatively” to those ads that catch them by surprise. Having the sound on as default works in certain settings for example when you are alone in a location but generally people prefer the sound being off initially and be given the power to turn it on when needed.
You can understand why Facebook is doing this where you can speculate they want people to engage with the content in their feed rather than letting it being a plastic view but since this is a test, we will have to see how it will turn out.