Samsung is Betting Big on Real Estate Outside Kenya’s Capital

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In an effort to grow how customers interact with the company and its products, Samsung has announced the opening of its first retail brand store in Kenya’s expansive Rift Valley region.

The new brand store, which is located at the Westside Mall in Nakuru town, will be Samsung Electronics East Africa’s 22nd such store in the country.

This move comes after the company unveiled a flagship brand store in Nairobi at the ICEA Building last February.

To make sure it maintains a strong link with its customers throughout the country, the move to establish brand stores outside Nairobi is significant.

Competitors like Huawei have partnered with third party distributors like FoneXpress and Tricom in addition to unveiling their own brand stores and customer service centres as the companies battle for the customer’s attention and money. New entrants Oppo have opened their own brand stores in the city while popular Chinese brands Tecno and Infinix have revamped their marketing efforts by increasing their presence in online stores and opening a new service centre at Nairobi’s Caxton House.

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