YouTube’s new Bumper ads will be as short as Vines

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YouTube is arguably the biggest online video repository and it is staggering to think about the amount of content that is contained in its servers. Just like any other online company, it has to make money somehow to stay afloat and one of the ways is to serve ads to the billion strong audience.

As you know, YouTube has the characteristic way of serving you an ad before you watch the video of interest of which you can skip after 5 seconds. Those ads are usually longer and I can bet most people do not follow up since they are focused on watching the intended video. It seems YouTube has noticed that over time and has a solution to that.

According to their blog, they are now announcing Bumper ads which are a special kind of ads that are only 6 seconds long. They are aimed for people who use YouTube on mobile which the company says it is “ideal for driving incremental reach and frequency.”

Apparently, recent research has shown that half of 18-49 year olds turn to their phones first to watch video and thanks to this habit change, they have been forced to adapt to these habits shown by the targeted audience.

We have seen how short videos are popular thanks to the Twitter owned Vine where people have become incredibly creative with them. YouTube is also excited to see how advertisers will use them so you bet those ads will be quite interesting from now on. The company also revealed that they will be in use starting May and you will be seeing such ads like the one shared by YouTube below.

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