Samsung Tipped to Introduce New Galaxy C Series Smartphones


Samsung is out to have devices with model numbers spanning the entire English alphabet. Or so it seems. News out of Korea courtesy of Samsung Mobile fansite Sammobile and listings spotted on Indian logistics portal Zauba indicate that Samsung may soon go to market with a whole new smartphone series, the Galaxy C series.

So you may be asking, how different will the Galaxy C series be from the Galaxy A, E and J we already have. From what we have already seen with the 2016 refreshes of the Galaxy A and Galaxy J, not much.

Like the Galaxy A which was introduced to cater for the mid-range smartphone class buyer who desired a well-built premium-looking smartphone (before Samsung became more ambitious and only focused on the upper mid-range), the Galaxy C will have the same premium look and feel but fall somewhere between what the Galaxy A and Galaxy J devices offer. The Galaxy J is Samsung’s response to the influx of affordable Android smartphones from little-known brands from China and elsewhere that are keen to dominate emerging markets in Asia, Africa and Latin America. Since there’s been no word on the Galaxy E series this year, we don’t know what to make of it and its standing in the Korean company’s long-term strategy.

Specifications of the devices are also expected to be in line with what we have already seen packed in 2016 Galaxy A devices. These include 4 GB RAM, Qualcomm’s Snapdragon 617 processor and Android Marshmallow.

Companies have been forced to rethink their mid-range smartphone models after sales of their main cash cows, the high-end smartphones, started falling. Samsung went back to the drawing board last year and restated its change of heart this year when it announced all new Galaxy J5 and J7 devices with metal frames, usually a preserve of its more costly high-end and upper mid-range smartphones.

The Galaxy C series is said to be targeted at the Chinese market where Samsung has since fallen in the pecking order after local brands like Xiaomi and Huawei stepped up their smartphone offerings. It is not clear if the Galaxy C range of smartphones will make it outside Chinese shores at the moment. The devices are tipped to be released in May.