YouTube is the biggest online video catalogue and it contains videos of different categories: Film, music, documentaries, amateur and among others. What if your biggest reason for logging in on YouTube is to look for or listen to music?
Well, YouTube has announced YouTube Music, the app that is solely focused on music and anything music. The site is known for its impressive music catalogue that it has gained over the years and they want to make its over 1 billion monthly active users be able to discover music in a better way.
YouTube previously launched YouTube Red , a $9.99 subscription service that allows you to watch any video on the site without the pre-roll ads. Google said that they would pair YouTube Music with YouTube Red and that is what they did, but with a catch. You will only be able to watch all music videos on YouTube without adds for only 2 weeks thanks to it being bundled with YouTube Red. They term this as an “amplified experience” which can be seen as a way of enticing more people to sign up for YouTube Red.
YouTube wants a piece of the now hot music streaming industry which is dominated by the likes of Spotify and later by entrants like Apple Music. The price plans are also similar, roughly $10 per month and judging by the value you get for your money, in my opinion, the YouTube Red package seems like a better deal. This however is yet to be seen when reports about consumer’s preferences in the music streaming industry start streaming in.