Pepsi is Releasing an Android Smartphone in China as Part of its New Age Branding Efforts


Carbonated drinks maker Pepsi has been rumoured over the last few days to be making a budget Android smartphone in China thanks to several leaks that surfaced on the internet. Pepsi has since confirmed to several media outlets that indeed it is partnering with an unnamed device manufacturer in China to bring to market a Pepsi-branded budget smartphone.

The smartphone is expected to feature a 5.5 inch full HD display, 16 GB onboard storage, 2 GB RAM, a 1.7 GHz MediaTek MT6592 processor, a 3,000 mAh battery, a 13 megapixel back camera, a 5 megapixel selfie camera, run on Android 5.1 and cost a little over $200. Some unconfirmed reports even point to a fingerprint sensor on the device.

The device, rumoured to be named the Pepsi P1, will be available on sale only in China in a weeks’ time where Pepsi expects it to rhyme with new age trends that have seen smartphones become the most personal items people own as part of its broader branding campaigns.