Deal Alert: StarTimes Slashes Decoder Prices by 44% in 2 Month-Long Offer

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StarTimes Bundesliga
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StarTimes has today launched a campaign aimed at increasing the penetration of its pay television offerings by slashing the prices of the StarTimes decoder by 44%. In a deal that will last between  20th July to 30th September, new subscribers will be able to purchase the decoders for Ksh 949 down from 1,699. With the new offering, the subscribers will pay Ksh 199 for the decoder and 750 as subscription fees.  On purchase, subscribers will get to choose between 5 months of Nyota bouquet, one and a half months Basic bouquet, 3 weeks of Classic bouquet or 2 weeks Unique bouquet.

StarTimes also extended the discount to auxiliary devices purchased with the decoder by slashing the prices for the external antennae and 10 meter cable to Kshs. 1,000 from Kshs. 1,200. The antennae is particularly useful in areas with low reception with most users opting to mount it for better signal reception.

The timing of deal seeks targets sports lovers following StarTimes acquisition of exclusive rights for two years to  broadcast the International World Rally Championships, the World Boxing Titles and Germany football league, the Bundesliga both events are expected to kick-off in August. The events will be screen on various StarTimes sports channels including Sports Premium, Sports 2 and Sports Focus.

StarTimes has in the recent times, invested in more content as it seeks to edge out Multichoice from its stranglehold of the local market as well as lock in the yet to be tapped market. Some of the measures have included the slashing of decoder prices as well as investment in more content aimed at the local market.
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