Samsung Opens Largest Brand Store In East Africa

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Samsung Electronics East Africa early today unveiled its largest branded store in East Africa in Nairobi, Kenya. Meant to enhance the customer experience since Samsung is now the biggest smartphone and home appliances manufacturer in this market, the store located on Monrovia street opposite Nakumatt Lifestyle, is expected to complement the online customer care service.

The need for such stores, which Samsung expects to unveil in different towns in the country and neighbouring East African countries in coming months, is informed by the increased number of customers and the need to give them the best service. Samsung currently has 30 brand stores in Kenya with an estimated 250 people visiting them everyday.

Inside the brand store are various zones meant to appeal to different needs of the customers. The mobile zone is where customers can get a hands-on experience with Samsung smartphones, tablets, headsets and wearables. There’s the Health zone for instance where customers can get a feel of the devices Samsung has that can help them stay fit. There’s the Kids zone where customers who are parents can let their kids have a feel of some of the devices meant for them while they are being attended to by the staff since the store will also be a central service centre. There is a self software upgrade station so instead of customers having to wait for ages for over the air (OTA) updates, they can walk in and have their device upgraded to the latest firmware. There is also the TV experience/gaming zone that is largely targeted at the young people who will get a feel of the games bundled on Samsung devices as well as get a hands-on experience with devices like the Gear VR.

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