Asus’ Zenfone Zoom smartphone has a 3x Optical zoom camera


Besides the fair Zenfone 2, Asus still had more to show the world in mobile technology. The Zenfone Zoom’s centre of attraction as the name hints at is the camera. Think of it as the Zenfone 2 but targeted specifically at the shutterbugs. It is what Asus is calling “the world’s thinnest smartphone to feature a 13MP camera with a 3X optical zoom.” Whether it will live up to the hype is another thing. For one the Zoom part of the name reminds of Samsung’s similar but bulky effort with the Galaxy K Zoom or the Galaxy S4 Zoom and the “eye”/oreo at the back is reminiscent of one of the most popular camera-phones to date, the Lumia 1020. If it can outdo either of those is something we’ll have to wait and see. Good thing is Asus doesn’t position it as such outright.

Here is the full specs list;

  • Size and weight: 158.9 x 78.84 x 11.95 mm, 185g
  • Display: 5.5-inch, 1920 x 1080 (Full HD), 403ppi
  • Camera: 5MP FFC with f/2.0-aperture, wide-angle (88-degree) lens with Pano Selfie/  13MP main camera with f/2.7- to 4.8-aperture, 10-element lenses with 3X optical zoom, optical image stabilization (OIS), laser auto-focus and dual-color Real Tone flash
    PixelMaster features: Low Light mode / Backlight (HDR) mode / Enhanced Beautification mode / Manual mode / Zero shutter lag
  • Memory: Up to 128GB ROM*, ASUS WebStorage 5GB (lifetime)
  • OS: Android 5.0 Lollipop with ASUS ZenUI
  • Battery: 3000 mAh
  • Network: LTE
  • Connectivity: 802.11ac, Wi-Fi Direct, Bluetooth 4.0
  • Others: Dual micro SIM

The Zenfone Zoom will be available at a price of $399 before tax in Meteorite black and Glacier white colours