‘Microsoft Lumia’ branding to replace Nokia

Looks like they're not yet done moving
Looks like they’re not yet done moving

There have been all indications that Microsoft will move to replace the Nokia branding on almost everything it got from the mobile division of the Finnish company after the completion of that buyout. While much is yet to be disclosed save for widespread rumours and mere speculation, The Verge notes that plans are on course to replace Nokia branding on just about everything to do with Windows Phones right now with Microsoft Lumia.

Of course there have been reports that the Windows Phone branding will also be axed in favour of just Windows since Microsoft will be pushing a unified mobile, tablet and desktop operating system as Windows 10 takes shape. That is still to come but the familiar Nokia branding on everything we associate with Microsoft’s platform and devices being phased out is a big move. One that even the least keen of users will notice and either appreciate or not really like. I’m not too sure where we all stand on this.

With Nokia branded apps and Nokia.com already having made the big switch, social media accounts and other web “properties” are said to be next. Nokia France, said to be the first in line to have its social media accounts undergo the rebranding has already confirmed this via their Facebook page.

With such a move, questions abound as to how exactly Microsoft is planning to brand its devices since the Nokia branding has been very prominent both on the front and back of all Lumia devices released so far. However it should not be long till we find out how things will work. As per the terms of sale of the mobile division of Nokia, Microsoft reserves the right to use Nokia branding on devices for some time but it seems as though the company is bent on carving a lasting identity for its devices as soon as possible.

Nokia the company still very visible in the industry and making contributions to several other platforms like Android with launchers and its maps and navigation app and still legally able to re-enter the mobile hardware space in a few years’ time, it makes sense. Somehow.


Source: The Verge