Microsoft Announces Lumia 530 with Pricing As Key Selling Point

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Lumia 530
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It was coming, the successor to the quite successful Lumia 520. Lumia 530 got announced today, Wednesday by Microsoft and is the fourth device to come running Windows Phone 8.1. Lumia 530 is less of the features that you already saw in the predecessors like Lumia 630 and more about the pricing. In the first paragraph of the release Microsoft had already mentioned the EUR 85 (Kshs 10,000) price tag before taxes and subsidies.

What this tries to tell you is that it site in the stead of several Nokia devices, the Asha 500 series for example and Nokia X. For the longest time, Windows Phone has not gone below EUR 126, meaning that they had to put in the Ashas and Nokia X to fill that quite necessary gap.

Now with Lumia 530 they don’t exactly need to. There are some compromises though. The specs sheet of the Lumia 530 feels a slight bite where it matters, internal storage. It comes with a 4GB internal storage while the predecessor Lumia 520 has an 8GB internal storage. But all is not lost as Windows Phone 8.1 that it comes running allows for apps to be stored and used on the microSD card. I’d have to confirm with them if the same applies for the app data. Oh! And Lumia 530 supports microSDs of upto 128GB.

Another “new” thing is that there is an option of single and Dual SIM versions of Lumia 530, the exchangeable shells remain with options of four colours; bright orange, bright green, white and dark grey.

See below the specs sheet for Lumia 530

  • Windows Phone 8.1
  • 4 inch (480 x 854 pixels) FWVGA LCD capacitive touch display, no mention of Gorilla glass,
  • Lumia Colour Profile
  • 1.2GHz Quad-core processor
  • Qualcomm Snapdragon 200 chipset
  • Adreno 302 GPU
  • 512MB RAM
  • 4GB internal, support of 128GB microSD, 15GB OneDrive
  • Assisted GPS, WiFi positioning
  • 5MP rear camera, no front camera, 1/4″ Sensor
  • Video recording at 864 x 480 pixels at 30fps
  • Camera resolution: 2592 x 1936 pixels
  • Bluetooth 4.0, USB 2.0, WiFi 8.0.11 b/g/n
  • 119.7 x 62.3 x 11.7 mm
  • 129 grams
  • 1430mAh BL-5J battery, 13.4 hrs of talk time, 8.5 hours browsing time

Lumia 530 hits the market starting August in select markets, I’d assume India gets that privilege to hit it first.

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