Asus takes product experience to universities in efforts to increase penetration in the tablet and portable PC market

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Asus Nexus 7
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There is a growing demand for tablets and mobile PCs in Kenya, Asus has taken to the country’s universities to promote its devices as the best in the market. Key devices in the campaign are the Fonepad and the recently launched Transformer Book T100. The Transformer Book T100 is an compact detachable notebook providing the flexibility of switching between tablet and notebook. Asus’ flagship product, the Fonepad doubles up as a tablet and phone.

Asus Nexus 7
Asus Nexus 7

“We at Asus believe that every idea starts with people and we turn our imagination into myriad revolutionary innovations. Through these activations we hope to showcase among other products, the Transformer book, the Vivobook windows 8 touch notebook and the Intel powered Fonepad-which offer needs such as affordability, mobility, improved graphics and longer battery life. All of these appeal to the Kenyan youth.” said Asus product manager Mr. Chris Wen.

The campaign begun at Catholic University and has already been to USIU, a series of universities are targeted for the Asus experience in which the company will be naming Asus campus brand managers. According to Mr. Wen the campaign promises to be a holistic experience that will demonstrate technology, precision, style and entertainment. Brand ambassadors with special branded Asus outfit will be at hand to promote the campaign and giveaways ASUS devices.

“These are young students who are acquiring notebooks or tablets for the first time and for that reason, they are our first target market because we want their first experience with such products to be ASUS. As opinion leaders in their circle of friends and family, we’re interested in them,” added Mr. Wen.

See here on our Facebook Page an immersion of the various PCs and Tablets with their descriptions.

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