News of Blackberry’s death have been greatly exaggerated – CEO Chen

0
Shares

Our ‘for sale’ sign has been taken down and we are here to stay

Blackberry was for some time looking for potential buyers and when that period ended and it could not land a good deal that could result in a total takeover of the company, it decided to work with whatever it had, taking funding from Fairfax and making some key changes to the company’s leadership structure. Apparently that was the first step in getting the company back to recovery and profitability. At least according to CEO and Board Chairman John Chen who penned a letter to partners and enterprise customers assuring them of the company’s “good health” and a great future.

One of the most notable points from Chen’s recent communication is the manner in which he seemed to lean so much on courting the enterprise market which has not only always been its stronghold and which is deemed more reliable and predictable than the smartphone consumer market which demands a lot of haste in product releases and never ending demands for the best. However there are no signs to suggest Blackberry would have closed shop.

Being as honest as ever, funny thing is Chen apparently has acknowledged that Blackberry devices are not meant for just about anyone who can afford them.

Here’s what part of the communication reads:

I believe in BlackBerry and I’m confident in our future in enterprise, our technology and our ability to adapt to changing market needs.

 

Source

Shares