Panasonic calls it a day in the smartphones market

Throw in the towel

Panasonic, the Japanese company that is known globally for consumer electronics had last year ventured into the smartphone business. Came in with a loud bang and was among the first to launch waterproof Android Smartphones.

The device was the Panasonic Eluga, that sold to some parts of Europe and the home market of Japan. There was reports that Panasonic was working on a second device, and with the company deciding to increase it’s foothold into the EMEA market, one would have assumed the same would have applied for the smartphone.

But no

Ubergizmo has it that Panasonic has thrown in the towel in the smartphones business. Panasonic was selling in the Home country through the major carrier NTT Docomo and they say that Panasonic told NTT Docomo that it wont be supplying the carrier with smartphones from winter. That is in the end of the year.

Looks like Panasonic felt the smartphones business as unfamiliar territory and could no-longer compete with the big boys. Well, there is business in smartphones, but it looks like it’s not for the fainthearted, with Android profits being reaped by one OEM, Samsung and other small OEMS barely trying to make it in returns, it’s a jungle out there.

Atleast they are still building Android cordless telephones for the house and office, not much competition there.