With just a few months to Analogue switch off in East Africa, scheduled for later this year, set-top box retailers are in the last push to get as many customers use their boxes. Pay-TV service providers have not rested in the push to get as many of these converts to get on board with their products.
We have two levels, the Satellite TV providers, DStv and Zuku Tv and Terrestrial TV providers GOtv, and Startimes. Even with the close deadlines, the market is still green with a huge portion of Kenya still on Analogue TV transmission. Running of Terrestrial transmission is cheaper, hence the pricing of the same is cheaper to the consumer.
GOtv has made a move to open up a sixth town, Malindi in Kenya’s North Coast to Digital Signal via Terrestrial Signal. The PayTV company has plans to cover over 80% of the country by the end of the year.