GSMA Mobile Asia Expo To Feature NFC Experience


The GSMA Mobile Asia Expo, planned for 26-28 June, will feature the NFC experience through which exhibitors, vendors and attendees will be able to use mobile Near Field Communication (NFC) technology for  retail transactions and information exchange. The event will be hosted in China at the Shanghai New International Exhibition Centre (SNIEC).

The NFC Experience was conceived in an effort to provide attendees with the opportunity to get a first-hand experience of the NFC technology throughout the Mobile Asia Expo venue and the surrounding Pudong area of Shanghai. NFC Experience’s official operator partner for the expo will be China Mobile who will work together with GSMA to showcase an integrated range of mobile NFC services.

The Experience includes the NFC Centre which forms the heart of exhibition with NFC-enabled handsets and several NFC-based services from players across the ecosystem; NFC Experience Zones which will be strategically placed around the Expo, enabling attendees with NFC handsets to download information and maps, test out NFC vending machines, interact with smart posters and join in an NFC treasure hunt throughout the Expo; NFC-Enabled Retail Zone where attendees will use NFC handsets to receive discount offers and purchase products in the nearby shopping mall.