The number of mobile internet users on the Orange network rose up by 2. 4% between July – September 2012. This increase is consistent with Orange’s data growth strategy. This data was released by Communications Commission of Kenya (CCK).
From the data released by CCK, Orange’s data subscribers rose from 674,255 subscribers – accounting for 8.8 per cent of the whole market share – in June 2012, to 948,847 subscribers, accounting for 11.2 per cent of the market, by end of September 2012.
“We are proud to have achieved notable growth in mobile internet subscriptions. With our data service recognized as the best in the market, coupled with competitive deals to our customers on internet-enabled mobile devices and our unlimited data offer, our strategy is indeed working.” The Company CEO said.
He credited the increase to marketing plans and promotions which led subscribers to purchase data enabled devices and modems at reduced prices.
In the same period, Orange saw a decline in its fixed internet subscriptions. The CEO clarified that this was caused by migration of users within the network as the mobile data plans looked more rewarding as compared to the fixed plans.
In general, the CCK report affirms that by September 30, 2012, there were 8.5 million internet subscriptions up from 7.7 million recorded in the previous period, representing an increase of 10.2 percent during the quarter and a 56.9 percent increase, compared to the same period in 2011.
This increase in mobile internet subscriptions was unexpected as it came at a time when CCK shut down the fake handsets.
Over the period under analysis, the country’s mobile phone subscribers grew to over 30.4 million, translating to a mobile penetration rate of 77.2 per cent countrywide.
I think it is safe to say that Kenya is going Mobile.