Blackberry sells mainly for RIM’s prowess in handling email, Blackberry messenger and social. These make the device quite suitable for use as an extension to an office device, a task that rivals are managing to handle quite well leaving the device maker abit exposed as to what premium service it stands out in.
Well this same service has suffered a major disruption in huge markets, Europe, Middle East and Africa on Friday 21st, according to Reuters. RIM personnel were quick to apologize for the situation to avoid a repeat of the disaster that was after a similar service outage rocked RIM globally and they took ages to acknowledge the situation. RIM is said to be working to fix the problem and Pete Cunningham, an analyst noted that it’s their chance to redeem themselves and learn from previous mistakes of last year.