Multichoice has sent in an announcement that they will be reducing GOtv bouquet subscription prices effective today 17th August. Changes will affect the monthly and initial purchase price of the decoder in the following way:
- Monthly subscription will be Kshs 600 down from the previous 720 bob
- Decoder purchase price will be Kshs. 4,900 down from 5,500 bob. This included the decoder purchase plus 3 months
Mr Felix Kyengo, Gotv General Manager attributes some of these to the removal of taxes on decoder imports, this will have a positive impact on user acquisition of DVB-T2 decoders, of which the GOtv decoder is one of them. Current competition in the market from Startimes and Zuku could also have a huge role to the lowering of the cost, which is ultimately good for the consumer. Startimes have their lowest package priced at Kshs 500 bob compared to Gotv’s 600 bob, Zuku also have a similarly priced product on their satellite tv product.All these have made the move to other towns beyond Nairobi, moving to Kisumu and Mombasa to increase coverage to the markets outside Nairobi
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