Samsung sending Samsung Galaxy II into space next month

Galaxy S space project

Samsung will send the Android powered Samsung Galaxy S II Smartphone to the moon on the 15th of July. This will be done by attatching the phone to a dummy astronaut propelled by a space baloon. This will be accompanied by a live Ustream and tweets sent prior to the event will be shown during the event.
Sounds like a fun plan.

After watching and rewatching this video am trying to figure out how this will be covered, powerful telescopes?

Samsung galaxy S II space

More on this can be found on the space baloon website.